Cameron Laverock is the Winemaker at Red Rooster Winery on the Naramata Bench in Okanagan Valley, British Columbia, Canada. He was raised in the Okanagan, and after finishing a degree in microbiology, he thought he wanted a life in the lab. He discovered his passion for winemaking during his first harvest in 2016. He loved the fast-paced, hands-on nature of the work.
After several vintages across the region, he brought his curiosity and craft to Red Rooster, where he continues to build on its legacy. His approach mirrors his personality: laid-back, but precise. Focused on consistency, balance, and wines that speak for themselves. Cam’s work centres on classic BC varietals, crafted clean and expressive, always to be shared and enjoyed.
Media Inquiries: Sierra Simpson – Town Hall Brands sierra@townhallbrands.com | https://redroosterwinery.com/
What’s the ONE THING most unique, authentic, & memorable about your brand?
The Rooster itself- the Rooster has had several iterations over the years, but it represents so many aspects of the wine and the brand– ultimately it’s built the people of BC’s trust over the decades to be a symbol of wine they know they will be consistently good quality, but most importantly taste great
The Rooster on the label represents more than just the brand- it represents the nitty and gritty farming aspect of growing grapes, with the start of the brand stemming from a Rooster that roamed around the original property. The Rooster lets people know that our wine is fun, full of character, yet still commands respect around the roost- much like the Rooster, we work hard in the morning so we can enjoy our afternoons.
Describe how and what you’d do with your winemaking career or winery business if you were not constrained.
I’d love to build a house to live on the property, raise my family around the vineyard and making the wine, have family-style sit-down lunches with all the staff every day, and really embody the European culture of a small estate winery. I’d scale down production to focus on a single red, white, rose, and sparkling wine each, and work each year to master that varietal or style. And since there are no constraints, all new equipment sounds fun too.
What is the One Wine most emblematic of your brand and/or winemaking style? Tell us its story.
The Pinot Gris- it represents the Okanagan in a glass- bursting with fruit, balanced by acid, some maceration makes it medium bodied, so it’s irresistible for the Okanagan summers, or to pair with Okanagan fruit- it also represents the wine style of Red Rooster- BC’s classic varietals, done well, textured, delicious, and leaving you wanting another glass. Stay tuned, this wine review is coming soon!
Bonus Question: What are your wholehearted convictions related to the wine business? Not about your wines!
Wine is meant for the table, not the cellar- I love to enjoy wine with family and friends, and I think people often forget that wine can be fun and interesting, rather than classy or stuffy. Don’t worry so much about cellar potential, stemware, or perfect pairings, just open the bottle and try it; the possibilities of wine are endless.