Baja wine country’s resourceful fight for survival, and against commercialization
Pioneer and modern-day founder of Mexico’s premium wine business, Alex D’Costa famously stated that “Bad Roads make Good Tourists.” It’s one of the survival mantras even today for Valle de Guadalupe wine tourism and its premium wineries.
Located only two hours south of San Diego, and tied closely to tourist and cruise ship destination Ensenada, the fine wine business in Baja California is thriving despite many challenges. However, Valle de Guadalupe’s wine business struggles to maintain balance, not with its wines but rather with its visitors. As anyone who has been to Cancun, Tulum, and Rosarito Beach can confirm, the proverbial and literal “Mayan Train” has arrived, and overconsumption with it.
You can read the entire article here in The Vintner Project https://vintnerproject.com/wine/the-struggle-to-protect-valle-de-guadalupe/
Read more wine travel articles and Wine Character interviews by Carl Giavanti.